England's Emma Coates Departs England Under-23s Role to Become Head Coach at NWSL's Bay FC
In a significant career move, Emma Coates has resigned her post with the England Women’s Under-23 national team to be appointed head coach for NWSL franchise Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“It has been a privilege to serve my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”
Proven Developer
During her tenure in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. She will be joined to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's credentials: “Emma is not only an superb manager, but she also has a demonstrated history of developing players to thrive domestically and internationally.”
“She is an outstanding leader of people and culture and has the football vision we were searching for,” the CEO stated.
Bay FC's Journey
The club experienced a contrasting start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a key role in bolstering the progression route between the young Lionesses and the first team.”
“Their work has directly shaped the development of many young players who have progressed into senior Lionesses,” he finished.
Player Progression
After succeeding Mo Marley in 2023, Coates has been integral to the advancement of several players to the national team, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has already commenced, to continue the growth of the WU23 program in the coming years.
